Ever been to a conference and received a free 100 page branded notepad or pen? Every time you jot something down on that notepad or use that pen you’re reminded of the products and services offered by the brand represented on the stationery, even more if their services were impeccable and the item in use actually fills a void. Now… Imagine rushing to note down a phone number using a beautifully branded pen you got as a gift from a prospective supplier at a few days ago only for you to realize there’s no ink in it. How frustrating!! You quickly toss that pen aside and move to find one that actually works. Then you slowly start relating that “useless” gift to your future relationship with them, seeing as you have never done business with them before. What if their merchandise is as wanting as their gift?
Investing in promo products works for you more than you may know, because they have a way of motivating customers to either come back for your service or look for alternatives. The good quality branded notepad would be something to brag about amongst peers; any time someone needs a contact from your customer, they will gladly grab that branded pen and paper you gave them after a transaction. The person who carries that piece of paper is equally exposed to your brand. This means that your brand reaches double the market you targeted. However, the same happens if the promotional products you hand out do not serve your clients as expected. The customer will most likely remember an annoying situation you are responsible for, or simply forget about your brand therefore not advertise it to anyone. Do not take promotional items and giveaways for granted no matter how small they may seem, as they are key to building good rapport with your clients. After all…”It’s the small things that matter!”